Brand guidelines
The next2u brand, in one place.
Everything you need to represent next2u with confidence: our logo, colours, type and the principles that hold them together.
Human
Warm, plain-spoken and approachable. Never corporate, never cold.
Confident
Bold type, generous space, decisive colour. We don't shout to be seen.
Effortless
Clarity over decoration. If it doesn't help, it goes.
01 — Logo
On darkOn light
Primary lockup
One mark, room to breathe.
The next2u mark works on dark and light backgrounds. Always give it clear space and never reconstruct it.
On darkOn lightPrimary lockupDo
- —Keep generous clear space around the mark.
- —Use the provided files at any scale.
- —Place on solid, high-contrast backgrounds.
Don't
- —Stretch, rotate or recolour the mark.
- —Add shadows, outlines or effects.
- —Place on busy or low-contrast imagery.
02 — Color
A palette with one electric heart.
Night and Navy ground the brand; Teal leads. Use accent colours sparingly. Tap any swatch to copy its value.
03 — Typography
Tight, bold, unmistakably modern.
Headlines run heavy and close-set; body stays light and open. Weight does the work, let the type carry the tone.
Aa
next2u
Black
next2u
Bold
next2u
Medium
next2u
Light
04 — Downloads
Take what you need.
Vector logo files, ready to drop into your work. More formats on request.